SERVICES & INDUSTRIES

/SERVICES & INDUSTRIES

 

 

 

 

SERVICES

 

 

 

SPECIALIZATIONS

Marketing translation, transcreation, copy editing, proofreading, subtitling or consulting.
Here’s some info on what I can help you with and how you can leverage my specializations for your business.

SWISS SPECIALIST

Switzerland is the world’s most competitive economy for the seventh consecutive year according to the World Economic Forum’s (WEF) 2017-18 Global Competitiveness Index.

The Swiss economy has weathered the economic storm in Europe well over the past years, despite continued upward pressure on the Swiss Franc. Switzerland’s economy benefits from a highly-skilled labour force, a stable political environment, liquid and sophisticated financial markets, low taxes, strong domestic purchasing power, a well-developed infrastructure, a stable macroeconomic environment and a strong service sector.

It isn’t just language that varies between Switzerland and the neighboring countries with whom the Swiss share their language (Italy, Germany, Austria, France). They have fundamentally different political structures, infrastructures and cultures. If you have your marketing materials translated into standard Italian, they will also need to be adapted for the consumer climate in Switzerland for optimal results.

Italian and Swiss Italian – or German and Swiss German – customers think and perceive things differently. Without adapting communications to your target customer, your message might not have the exact effect you intended.

Switzerland is the world’s most competitive economy for the seventh consecutive year according to the World Economic Forum’s (WEF) 2017-18 Global Competitiveness Index.

The Swiss economy has weathered the economic storm in Europe well over the past years, despite continued upward pressure on the Swiss Franc. Switzerland’s economy benefits from a highly-skilled labour force, a stable political environment, liquid and sophisticated financial markets, low taxes, strong domestic purchasing power, a well-developed infrastructure, a stable macroeconomic environment and a strong service sector.

Switzerland is a diverse and mature economy with opportunities in all sectors. Business links between Switzerland and the UK are extremely strong with more than 80 flights per day linking the UK with Switzerland.

Swiss Italian is spoken by around 350,000 people in the cantons of Ticino and Grigioni.
Although there are many similarities to standard Italian, the Swiss variant features a significant number of regional variations due to its continuous contact with the French and German spoken in neighbouring areas.

Here are a few examples:

Italian Swiss Italian English
Patente Licenza di condurre (calque of the French ‘permis de conduire’) Driving licence
Promozione Azione (calque of the German ‘Aktion’) Offer
Autobus Autopostale (Most Swiss bus lines are run by a subsidiary of Swiss Post) Bus

However, these loanwords can prove problematic.

Sergio Savoia, author of the Svizzionario dictionary and an important political figure in Italian-speaking Switzerland, explains:
“It is important that we distinguish between poorly written translations riddled with calques from German and the real language spoken in Italian-speaking Switzerland.

A great example of this is marketing communications. Swiss German companies or buyers often ask that their Swiss Italian branches (or translators) use the formal Lei (you) to address their audience. I have been fighting against this trend and advocating the use of the informal Tu.”

I am Italian and come from Milan in Lombardia, where the language is very similar to the variety spoken in Italian-speaking Switzerland. In fact, Ticinese (spoken in Switzerland’s largest Italian-speaking canton) comes from the same branch of dialects.

Living in both Italy and Switzerland has equipped me with the linguistic and cultural knowledge to craft translations that are tailor-made for each country. I also regularly attend official Swiss Italian terminology seminars in order to maintain and further my skills.

When it comes to transcreation and marketing translations, more than just language skills are required. Understanding the mindset of Swiss Italian customers is what determines your business success.

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