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You are trying to do business with an Italian company, but they often reply late to emails – if at all. Their knowledge of English is at best confusing. You are transferred from office to office and never seem to get to the person you need to

What is machine translation?

Stay with me: Having your site or marketing materials translated is kind of like ordering a delicious meal for someone else.

You’ve already enjoyed it (your home market content), and you know it is wonderful. So you insist that your new friend (your new market)

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela

I know, Nelson Mandela made it sound a bit romantic, but I promise: this is a